Case Study – The Sussex Sign Company

After 25 years of making signs for virtually every business in Sussex, and plenty more outside, The Sussex Sign Company are at the forefront of their field, and remain “nice people to do business with.”

What they excel at is making signs, and sign-writing vehicles.

What they want to also excel at is keeping their customers coming back for more, year after year.

In order to help with this, we were approached to create a simple CRM (Customer Relationship Manager) system.

“We’ve looked at a lot of these, but they seem much more complicated than we need” said Norman Mayhew, CEO, when he first approached us.

“What we want is a list of all the clients we have had in the last 25 years, and a way of our sales team to go through them, one by one, and check that they are happy, and if they would like to book in any more work”

A simple problem deserved a simple solution. 

This is a mock up of the database but no actual data is provided. Any resemblance to actual phone or email data is entirely unintentional

We created an entirely bespoke system, for the sales team to log in each day, and work through the current list of clients. Log each call at the click of a button, make any notes, and book in any more jobs that are required.

A separate section for the manager to easily see each sales person’s progress, and set their KPIs each day.

Within 3 weeks, after a 3-day build and 2 weeks of user testing, the CRM system is now being used daily by a sales team of 5 with 2 managers.

Sales are up, the application has paid for itself, and the prospect of another 25 years is very much cemented for The Sussex Sign Company.

Norman puts it best…

“What we love about the system is its simplicity. My sales team were able to start working with it after a quick 5-minute briefing. It just makes sense. Obvious buttons doing tasks that we need. Everything we need is there, and we haven’t paid for a lot of extra functions that we will never use.”